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Michelle Lukezic

Creative Director & Designer

• Two decades of design experience
• Branding, product & strategy
• CPG / packaging designer
• Consumer brands focus
Best selling author
Psychology lover
Mentor to many

 
 
 
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The work tells the story.

Something else you’d like to see? Just ask.

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The brand list is the proof.

I’ve worked with awesome players. See the full list.

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The words show the value.

Clients, coworkers, mentees. Check it out.

  • I was mentored by Michelle during my time at Damen Jackson. I significantly matured as both a designer and a colleague with her guidance. It was an honor to be taken under the wing of such a professional and creative person. She truly taught me valuable lessons that will stick with me for my entire design career, and I could not imagine a better leader, creator and inspirational figure.

    Dom Lopez, Senior Graphic Designer
    Damen Jackson

  • Michelle has been an unmatched mentor and leader to me at Damen Jackson. Working with Michelle has given me an education of design and studio-workings that will help me throughout the rest of my career. As an art director, she is great at critiquing work in a constructive yet encouraging fashion that not only improves work efficiently, but also boosts motivation to learn more. As a designer, her methodical approach is extremely purposeful, thorough, and precise. It is hard to think of a harder worker. Her passion for design is contagious. I hope to someday be as great of a designer and leader as Michelle.

    Tyler Gobberdiel, Design Director
    Damen Jackson

  • Michelle is one of the most talented and creative designers I have worked with. She has the ability to see the big picture, and possesses a distinctive style.

    Alfredo Carreno, Industrial Designer
    Spark Marketing

  • Michelle is a very knowledgable and creative leader. We worked together at Hickory Farms. She advised me on best practices with packaging design, and in turn I created thoughtful and intuitive creations. She is very thoughtful, focused, and gives and receives feedback respectfully. I definitely recommend her if you wish to have a great team player, and a Designer that will WOW you with her craftsmanship.

    Leslie Russell, Visual Designer
    Hickory Farms

  • Working with Michelle is an absolute delight. I had the pleasure of collaborating with her for five years as she provided graphic design services to Search, Inc. Michelle was our "go-to" for all design services and we felt so lucky to have her.

    A highly skilled designer, with amazing creativity, Michelle executed large and small projects with ease and professionalism, including a complete organizational rebranding with all marketing materials and signage. It is thanks to Michelle that Search now has a consistent and professional brand identity.

    What really makes Michelle so wonderful to work with are her clear communication skills. She follows directions to the letter, asks thoughtful questions, and is an attentive collaborator. Michelle has my highest recommendation.

    Audrey Landale, MPA
    Search, Inc.

  • Michelle did a fantastic job designing packaging for a line of hair care products that my company had acquired and was relaunching. Working from consumer insights and brand strategy, she developed designs that leveraged the brand's equity while at the same time were modern and up to date. She worked cheerfully under tremendous pressure and always met our deadlines. At every step of the way she willingly sought our input and incorporated it into her work. We were extremely pleased with the end result.

    Anne West, VP Marketing
    Alberto Culver

  • I had the pleasure of working with Michelle on a 3-month rebrand packaging project for Hickory Farms. By recommendation, we brought her in as a freelance designer to assist the in-house creative team. Michelle helped the team with creating a long list of production ready files, and she was also involved in designing packaging concepts for gift boxes and labels. She's one of the easiest and friendliest people to work with. If I was an employer looking to hire an amazing and reliable designer, I would put Michelle at the top of the list.

    Donald Wu, Art Director
    Hickory Farms

  • Michelle takes time to understand the client. She creates graphics that meet your needs but adds her own artistic flair. She is a delight to work with and is the standard against which we measure our current designers.

    George Puia, Chair in Global Business
    Saginaw Valley State University