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Industry & Client Experience


Food

Azteca
Daisy
Fisher Nuts
Global Food Industries
Hickory Farms
Home Run Inn
John B. Sanfilippo & Sons, Inc.
Mizkan
MustKetch
Orchard Valley Harvest
Wicked Good Cupcakes

Beverage

Angostura
Bud Light
Choice Teas
Gatorade
Pepsico

Cannabis

Aeriz

Finance

Bronswick Benjamin
Inland Bank
Liberty Bank

Institutional

American Osteopathic Association
Appraisal Institute (AOA)
New England Complex Systems Institute (NECSI)
Michigan Economic Development Center (MEDC)

Personal Brands

AE Color Lab
Axis Fitness
Cuffed & Coiffed
Leif E. Peterson, CPA

Health & Wellness

Aetna
AllerEase
Healthometer
Omron
Lifetone Technology
Rightsize Smoothie

Pharma & Medical

Clear Sounds
Fresenius Kabi
Immunovia, Inc.
Pfizer
Major Pharmaceuticals
Next Phase Medical Devices
Rugby

Personal Care

Axe
ChapStick
Colgate
Gum
Salon Selectives
Soft & Beautiful
TRESemmé

Pet Care

Carefree Kitty
Exclusively Pet

Hardware

Dupont
Ideal Industries
Owens Corning
TimberTech (Azek)

Cleaning Supplies

Libman
Nassco
Nyco
Seatex

Tech & Security

Alpha Technologies
Audacy
Checkpoint

Materials

American Colloid Company
Chaney Enterprises
Duratech Systems
Filtrona
USG

Home Goods

Bosch
Kohler
KitchenAid
Mr. Coffee
Pine Mountain
Rubbermaid
Sealy
Sloan
Solo
Sunbeam
Thermos

Transport

FedEx

Consumer Brands

AcuRite
American Textile Co.
Crescent
First Alert
Hasbro
Unilever
US Acrylic
Wonder & Wise
Zero Haliburton

Entertainment

Disney
N’Digo
Oprah

Performing Arts

Harris Theater
Lyric Opera House

Hospitality

The Peninsula Hotel

Education

Fenwick High School
Sacred Heart Schools
Saginaw Valley State University
Visibility Arts

Nonprofit

Be Creative
Flint Cultural Center
Gilda’s Club
Keystone Alliance
Planet Access Company
Search, Inc.
SOS Children’s Villages

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Capabilities & Expertise


Creative Direction

Concept development
Art direction
Photography / illustration direction
Team leadership & collaboration
Brand strategy & development
Project management
Creative brief creation
Copywriting

Strategy

Mission & vision development
Communication & messaging
Content strategy & planning
Target audience research & analysis
Avatar / target market creation
Campaign planning & execution
Data-driven creative decisions

Research & Analysis

Market research
Focus group insights
Competitive audit
Data evaluation

Management

Client communication
Budget management
Timelines & scheduling
Cross-functional team coordination
Vendor & freelance coordination
Mentoring & coaching

Branding

Brand identity & systems
Identity & product line systems
Rebranding & brand refresh
Product & brand naming
Brand style guides

Design

Identity
Packaging
Print collateral
Advertising
Digital assets
Content
Book & manual

Packaging

Packaging design & production
Consumer packaged goods (CPG) Packaging line refresh
Communication hierarchy
Offering segmentation & dev
Product line extension / roll-out
Regulatory compliance (food)
Prepress & file prep
Dielines & structure
NLEA expertise

Retail

Point-of-sale
In-store support
Planograms

Conference

Tradeshow booth layout & design
Conference graphics

Social

Channel build-out
Social campaigns
Content creation
Shorts / reels creation
Caption writing

Image & Video

Content creation
Illustrations
Iconography
Image selection & manipulation
Photo retouching & editing
Visual asset creation
Video editing

Misc.

Integrated campaigndevelopment
Artificial intelligence prompts
Audio creation & editing
Merchandise & apparel
Understanding of personality types
Highly EQ / empath

Applications

Illustrator
Photoshop
InDesign
Premiere
Acrobat
Workfront
Microsoft Office Suite
Google Suite
Hootsuite
Ableton & Protools

Currently Learning

Data Analytics Basics
IBM • DA0100


Learn more about me or grab a copy of my resume.